WooCommerce Wholesale Prices

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Provide special pricing to wholesale customers in WooCommerce.

Author:Rymera Web Co (profile at wordpress.org)
WordPress version required:5.2
WordPress version tested:5.8.1
Plugin version:1.16
Added to WordPress repository:14-05-2015
Last updated:14-10-2021
Rating, %:96
Rated by:386
Plugin URI:https://wholesalesuiteplugin.com
Total downloads:432 076
Active installs:20 000+
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???? #1 WooCommerce wholesale plugin for adding wholesale prices & managing B2B customers. Trusted by 20k+ store owners with 350+ 5-star reviews.

Adding WooCommerce Wholesale Prices gives WooCommerce store owners the ability to supply specific users with wholesale pricing for their products. It’s the perfect wholesale plugin for WooCommerce B2B.

???? Adding wholesale prices is simple:

  1. Install & activate Wholesale Prices for WooCommerce (it’s free!)
  2. Edit the product you want to enter wholesale pricing for
  3. Enter the wholesale price (handles simple & variable products!)
  4. Change the customer’s user role to “Wholesale Customer” and they’ll see the pricing

Check out how easy it is to add wholesale pricing to WooCommerce:

Key Features (Free Plugin):

  • Set wholesale prices (different prices per product) on Simple product or Variable product variations
  • Show/hide the retail price from wholesale customers
  • Private store/WooCommerce catalog mode option (hides price & add to cart until login)
  • Disable WooCommerce coupons for wholesale customers
  • Adjust the wholesale role & wholesale price text
  • Works with any theme
  • Works with WooCommerce CSV import/export tool
  • Multi-currency support with Aelia Currency Switcher, WPML Currency & WOOCS
  • Translatable via WPML
  • Multi-site compatible
  • ???? Get started quickly with the getting started guide!

Wholesale Suite can handle complex wholesale businesses – see our full range of wholesale WooCommerce extensions:

Learn more about Wholesale Suite: Wholesale Suite for WooCommerce

  1. WooCommerce Wholesale Prices Premium – Premium add-on for this wholesale plugin with advanced product visibility, category & global % based pricing, quantity based pricing, tax controls, shipping & payment gateway restrictions for wholesale, minimum order amounts, multiple wholesale user role tiers, and loads more.
  2. WooCommerce Wholesale Order Form – Wholesale order form plugin for showing your whole catalog on one page, fully AJAX driven with no reloading, fast add to cart, searchable & filterable.
  3. WooCommerce Wholesale Lead Capture – Wholesale registration form, advanced user approvals system, wholesale login, email templates, and more.

Want to do WooCommerce category discounts and WooCommerce tiered pricing with your wholesale customers?

Want to create a WooCommerce private store? Show or hide certain products with visibility controls? How about providing a quick wholesale order form? Wholesale registration with user approvals?

The Wholesale Suite bundle includes all of these features and more.


No complex setups and no confusing WooCommerce dynamic pricing or WooCommerce discount rules to figure out. It’s simply plug and play.

Providing WooCommerce bulk discounts has never been easier for wholesale WooCommerce customer types.

Wholesale Suite lets you add new wholesale WooCommerce user roles to create a role hierarchy for your customers. This allows you to show multiple prices per product based on the user role.

After installing the plugin, you’ll have a new user role called “Wholesale Customer”. This acts exactly like the “Customers” user role that WooCommerce adds but lets you distinguish your wholesale customers.

In your Product Edit screen you’ll find a new wholesale pricing box. This lets you enter wholesale prices for the Wholesale Customer user role, effectively giving them wholesale discounts based on their user role for the product.

To activate wholesale capabilities for your customers simply change their WordPress user account to the new wholesale user role and they will receive the wholesale pricing when they login. It’s very simple and the plugin takes care of the rest!

If you want multiple WooCommerce user roles you can add an unlimited number of additional user roles with the WooCommerce Wholesale Prices Premium add-on.


You might not always have a WooCommerce bulk discount for each product, so you don’t have to set wholesale pricing for all of your products, you can just do a sub-set.

Similar extensions like WooCommerce dynamic prices extensions are NOT made specifically for wholesale or B2B purposes so they aren’t aware of the challenges of WooCommerce b2b sales and they don’t take into account the special needs of wholesale customers. This often leaves store owners feeling frustrated trying to figure out how all those WooCommerce discount rules hang together.

We have purposefully created Wholesale Suite as a flexible solution specifically for wholesale sales. It’s the perfect solution to WooCommerce tiered pricing using WordPress’s robust user role system.

This free version lets you set prices on Simple products & product variations easily for one wholesale user role and is a great way to get started selling to wholesale customers online.


Display of your wholesale prices is automatic once your wholesale customers login to their account. The plugin takes care of the front end display. It’s like giving a WooCommerce private store just for that customer.

Users just need the new “Wholesale Customer” user role and they will see the wholesale pricing that you have set on your products.

You can add multiple wholesale user roles with the WooCommerce Wholesale Prices Premium add-on.

You can also add a custom WooCommerce user registration for your wholesale customers with our Wholesale Lead Capture plugin.


Wholesale Suite is the most compatible wholesale WooCommerce plugin, hands down. We have worked with loads of other developers in the community to ensure that your wholesale features can work with all your website’s features.

It works seamlessly with complementary plugins such as Advanced Coupons for WooCommerce, hundreds of shipping and payment gateways, WooCommerce Currency Switcher by Aelia (even with our free Wholesale Prices plugin!), WPML language switching plugin, WooCommerce Order Form and WooCommerce user registration (Lead Capture) by Wholesale Suite, plus loads more.


Add multiple wholesale roles, multi-levels of pricing, percentage based dynamic pricing, category based dynamic pricing, wholesale minimum order requirements, product min and step requirements, wholesale reports, WooCommerce product visibility control, WooCommerce order form, wholesale lead capture, wholesale WooCommerce user registration form & login form, and much more.

Click here to ditch the spreadsheets & learn what Wholesale Suite can do for your business.