Track inbound subscriber traffic in Google Analytics. Adds Google Analytics campaign tracking parameters to URLs in your RSS feeds.
| Author: | Brian Cray (profile at wordpress.org) |
| WordPress version required: | 2.3 |
| WordPress version tested: | 2.8.3 |
| Plugin version: | 1.0 |
| Added to WordPress repository: | 08-08-2009 |
| Last updated: | 08-08-2009
Warning! This plugin has not been updated in over 2 years. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.
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| Rating, %: | 0 |
| Rated by: | 0 |
| Plugin URI: | http://briancray.com/2009/08/07/track-subscri... |
| Total downloads: | 1 282 |
| Active installs: | 30+ |
 Click to start download |
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THE PROBLEM
I can’t directly attribute traffic to my subscribers because they aren’t segmented in my web analytics.
Why? Subscribers coming from offline applications get categorized under “(direct) ((none))” in Google Analytics. I can’t simply attribute “(direct) ((none))” to only subscriber traffic because “(direct) ((none))” could include browser bookmarks, direct URL entry, or other apps (such as Twitter apps).
THE SOLUTION
Automatically tag my RSS permalinks with UTM campaign tags. Then my subscriber traffic will automatically be segmented in Google Analytics!