OptinMonster – WordPress Popup Plugin & Optin Form Solution

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OptinMonster is a lead generation solution that converts visitors into subscribers and customers with our signature popup and optin forms.

Author:OptinMonster Popup Builder Team (profile at wordpress.org)
WordPress version required:4.7
WordPress version tested:6.5.3
Plugin version:2.16.2
Added to WordPress repository:26-04-2015
Last updated:24-05-2024
Rating, %:86
Rated by:759
Plugin URI:https://optinmonster.com
Total downloads:105 388 959
Active installs:1 000 000+
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The Best WordPress Popup Builder and Email Newsletter Popup Plugin

OptinMonster – WordPress Popup Builder and Email Newsletter Popup Plugin is the most popular popup builder for WordPress. Over 1.2 million sites worldwide trust us to grow their email newsletter, boost lead generation and improve conversions.

OptinMonster turns your website visitors into leads, subscribers and sales.

Excellent product and customer service
“I love the product. I didn’t think popups were important, but with the seamless integration of other products such as MailChimp and WPForms, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.”

OptinMonster’s easy-to-use popup maker makes creating popups and email subscription forms, sticky floating bars, engaging spin-a-wheel campaigns, and interactive popups a breeze.

And our mobile popups ensure that your marketing messages look great on all devices.

…all WITHOUT needing a coder or designer…saving you time AND money.

OptinMonster integrates with dozens of the most popular email marketing services, CRMs and eCommerce platforms including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, WooCommerce, Easy Digital Downloads, MemberPress, Google Analytics and many others.

If we don’t have a native integration with your marketing platform, we’ve got you covered still with one of our no-code integrations:

  • Copy/paste your form’s code using our Embedded Form block
  • Embed WPForms, Gravity Forms, Formidable Forms, NinjaForms, CF7, or any other shortcode based form plugin for WordPress
  • Use our powerful Webhooks to send lead information wherever you’d like
  • Connect OptinMonster to Zapier
  • Unlock hundreds of automations using Uncanny Automator for WordPress

Do all this and more without sacrificing website performance because we’ve optimized the OptinMonster popup builder for both web and server performance.

And we have the best Customer Support team! With over 600 five-star reviews on WordPress.org, a time to first response under an hour, plus optional live chat support, our team is here to help you win and win more often!

OptinMonster is a SaaS service and requires an OptinMonster account.
When you install this plugin, you’ll get to register for a free account that includes 3 campaigns and up to 500 campaign impression credits. Those credits are yours forever. If you use all of them, your account will be upgraded so your campaigns continue to display. Of course, you can always control your upgrade preferences within your account.

When you’re ready to explode your growth, try OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more.

Here’s why smart business owners, designers, and developers love OptinMonster!

Easy Popup Builder From OptinMonster Increase Conversions

  • Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker.
  • Floating Bar Popups – Create sticky header bars, hello bars and floating bars to show free shipping notices, website announcement alert, sale countdown timer, and more.
  • Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight your offer, like WooCommerce upsells, related posts, and coupon codes.
  • Fullscreen Welcome Mats – Create full screen popups and welcome mats to focus your visitor’s attention on your best offer.
  • Gamified Spin a Wheel Popup – Create coupon wheel optins to increase your store’s conversions with gamification.
  • Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded anywhere inside your page content, or automatically at the start or end of each post.
  • Sidebar Forms – Add an email newsletter signup form in your blog’s sidebar to get more subscribers using a shortcode or Gutenberg block.
  • Content Locker Popups – Turn any inline campaign into a content locker or gated content with our easy to use inline optins.
  • Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). Both static and evergreen timers included.
  • Yes / No Popups – Create multi-step, progressive optins that results in better list segmentation and higher marketing conversions.
  • Mobile Popups – Create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors.
  • Canvas Custom Popup – Create campaigns from scratch using our drag & drop popup builder for any use case.
  • AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block.

Our Drag and Drop Popup Maker and Popup Templates Make It Easy

Easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary).

OptinMonster comes with hundreds of popup templates to help you save time, far more than competitors like Popup Builder, Popup Maker, Icegram (sometimes called Ice Gram), Sumo or Hustle. Easily search them by your industry, business goal, holiday or features.

I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options.
Dave Chesson, Owner of Kindlepreneur See Case Study

Exit Intent Popups and OnSite Retargeting

Did you know that over 70% of visitors abandoning your website will never return?

OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers.

With exit intent popups, visitors see a popup message with your best offer at the precise moment they’re about to leave.

Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers.

You can use exit intent popups combined with OnSite Retargeting to show different popup messages to new visitors vs returning visitors.

These advanced popup triggers are highly effective in growing your email list, reducing cart abandonment, and saving you moeny on PPC advertising and retargeting ads.

In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
Michael Stelzner, Founder of Social Media Examiner See Case Study

Smart Page Targeting and Behavior Based Personalization

All OptinMonster popups comes with advanced page targeting and behavior based personalization.

This means you can show a custom popup for specific page or section of your site, show a custom popup based on users’ geolocation, show a custom popup when users click a specific link, and more.

You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc.

These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales.

Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin!
Cole Joseph, Owner of Cole’s Classroom See Case Study

Popup A/B Testing, Email Marketing Integrations, and Popup Analytics

Unlike other WordPress lead generation plugins, OptinMonster comes with reliable A/B split testing and accurate analytics without slowing down your site.

Most of them use wp-ajax to setup nalytics. This slows down your site and also results in unreliable analytics due to cache plugin settings.

Similarly, A/B testing in a most WordPress popup plugins is broken because caching plugins can skew the data.

We fixed both these issues with our superior infrastructure, so you can have reliable A/B testing for popups, accurate conversion analytics, and seamless email marketing / CRM integrations for your marketing (bonus: lead storage & lead backup are included, too).


This WordPress popup plugin is created by Thomas Griffin and Syed Balkhi.

Branding Guideline

OptinMonster® is a registered trademark of Retyp LLC. When writing about the popup plugin by OptinMonster, please make sure to uppercase the letter O and M.

  • OptinMonster (correct)
  • Optin Monster (incorrect)
  • optinmonster (incorrect)
  • optin monster (incorrect)

Exit-Intent®, OnSite Retargeting®, and OnSite Follow Up Campaigns® are also registered trademarks of Retyp LLC.

See our Press & Brand Assets page for more details.