The official plugin for setting up Microsoft Advertising UET
| Author: | Microsoft Corporation (profile at wordpress.org) |
| WordPress version required: | 5.1 |
| WordPress version tested: | 6.0.8 |
| Plugin version: | 1.0.5 |
| Added to WordPress repository: | 11-03-2021 |
| Last updated: | 07-04-2023 |
| Rating, %: | 60 |
| Rated by: | 1 |
| Plugin URI: | https://ads.microsoft.com/ |
| Total downloads: | 22 834 |
| Active installs: | 4 000+ |
 Click to start download |
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This plugin will install Microsoft Advertising Universal Event Tracking (UET) tag for your page so you can use powerful Microsoft Advertising features such as conversion tracking and audience targeting. UET tag records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. These features can help you better understand your customer’s journey from when they click on your ad to when they convert on your website. You can use this to create more relevant ad campaigns for your business and to target the right audience for your campaigns. You can learn more here.
Additional Information
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ChangeLog