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Easily perform A/B testing from within WordPress itself.

Author:Max Foundry (profile at
WordPress version required:3.0
WordPress version tested:3.2.1
Plugin version:2.2.2
Added to WordPress repository:13-09-2011
Last updated:13-09-2011
Warning! This plugin has not been updated in over 2 years. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.
Rating, %:80
Rated by:5
Plugin URI:
Total downloads:9 702
Active installs:100+
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This WordPress plugin allows you to create A/B split test experiments using any page, with each experiment containing up to 3 variation pages. Metrics are automatically calculated in real-time, and your conversion pages can even be on a different website.


  • Works with any WordPress theme and any page can be used in the experiments
  • Experiments consist of the original page, up to 3 variation pages, and a conversion page
  • The conversion page can be on a completely different site/domain and still work
  • Create an unlimited number of experiments, pause and re-start at any time
  • Metrics are captured and calculated in real-time

Use the MaxA/B plugin to perform split tests on your WordPress landing pages, WordPress squeeze pages, and WordPress sales pages so that you know which ones convert better.


The MaxA/B plugin currently only supports using pages as part of A/B experiments. Support for posts will come in a future release.


To see a video of how to create A/B split test experiments, watch the video on the MaxA/B page on Max Foundry’s website.

How To Use

  1. Click on the MaxA/B settings on the left-side of the admin panel.
  2. On the Experiments tab, click the Add New button.
  3. Fill out the form and click Create.
  4. If the conversion page for the experiment is on another site, be sure to follow the instructions on-screen.
  5. That’s it. Sit back and wait for visitors and conversions.