Makes it easy to track user actions such as form submissions and landing page visits as events in your Fathom Analytics account.
Best of all no technical knowledge is required to implement events on your site.
Key Features
No code event tracking for marketers and website owners
Common form plugins supported
Make any page or post an Event
Synchronized event names between website and analytics
Watch the setup walkthrough
This is not an official Fathom plugin
This WordPress plugin “Fathom Conversions” is not part of, or associated with “Fathom Analytics” by Conva Ventures Inc.
⚠️ Warning BETA API in use
This plugin uses the Beta Fathom Analytics API, which is still in early access, and subject to changes in the future, this plugin could stop working without warning if updates occur.
Privacy Notices
This plugin:
does not track any users
does not write any data to the database
sends data to the Fathom Analytics servers – more information can be found on Fathom Analytics website
Demo
You can find more information about the plugin, and see a demo and installation instructions on the Fathom Conversions website
Requirements
For this to work you will need a paid Fathom Analytics account (get $10 off your first month with this link)
And a supported WordPress plugin listed below installed and active.
The team at Fathom Analytics have been supportive of the production of this plugin, but it is not an official Fathom Analytics plugin.
Why did you build this plugin?
In January 2022 Google Analytics was deemed illegal in the EU as data would be sent to Google server’s in the US. this started our search for a more privacy focussed platform – we found Fathom Analytics.
Looking for an analytics tool to replace Google Analytics, we found Fathom and loved it for it’s simplicity and GDPR compliance. The one blocker however, was adding events was a code reliant task, something we badly wanted to be easier. The official plugin makes it easy to place the tracking code on the page, it does not add the ability to create events/conversions easily.
So to make this easier for ourselves, marketers, website owners and non-coders – we built this plugin to have the ability to easily track these user events with only a few clicks. Fathom Analytics Conversions is the no code answer for WordPress and Fathom Analytics users.
Who are you?
We are the team from SixFive and we build, host and care for our clients websites built on WordPress. We have more than 20 years experience with hundreds of clients globally.
Set Access to ‘Manage’ (this is because we need to create Events, not just track against them)
Click Generate API Key
Copy the API Key and paste into Settings > Fathom Analytics Conversions
Click ‘Save Changes’
Check the boxes for the installed plugins you want to track data from
The plugin will then go through all our supported plugins and create the matching events. As soon as your form has a submission it will be recorded in your Fathom Analytics dashboard.
