Fair Analytics

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Fair Analytics is a privacy friendly and simple alternative to Google Analytics. Made in germany and for free.

Author:Fair Analytics (profile at wordpress.org)
WordPress version required:5.2
WordPress version tested:6.0.3
Plugin version:1.1.3
Added to WordPress repository:05-10-2021
Last updated:15-02-2023
Rating, %:100
Rated by:2
Plugin URI:https://wordpress.org/plugins/fairanalytics
Total downloads:4 048
Active installs:40+
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Fair Analytics is a privacy and legally compliant alternative to Google Analytics. Made in germany. This plugin enables Fair Analytics on your website. It integrates a small javascript code into the header of your page. With this Javascript code we analyze your anonymized user data. You can then view the analyses on www.fairanalytics.de.

DSGVO/GDPR/RGPD-compliant alternative to Google Analytics

Avoid costly data breaches. You can use Fair Analytics in compliance with european data protection standards and meet the requirements of national and european law.

User metrics

Fair Analytics provides the most important tracking metrics and gives you important insights into your users and their usage of your website:

  • Page views
  • Landing Pages
  • Exit Pages
  • Bounce Rate
  • Referrers
  • Countries
  • Cities
  • Operating system
  • Device
  • Browser
  • Screen Resolution
  • UTMs (for marketing tracking)
  • Browser Language

  • Realtime analytics

  • Dark mode
  • Export Data to CSV
  • Filters
  • Login log
  • Two-Factor Authentication
  • Exclude IPs

Lightweight tracking (optional)

You can choose lightweight tracking that uses no cookies, no local storage, and no identifiers for visitors. The lightweight tracking script is less than 6 kB in size.

Servers and company in germany

We store the analysis data exclusively on secure german servers. The servers run on green electricity, have an availability of 99.99% and are certified according to ISO 27001. We are a german company with german headquarters. As such, we are not covered by the United States Cloud Act and cannot be required to share user data.

Anonymous user statistics

On your main dashboard you will find the most important user statistics at a glance. And we don’t store IP-Adresses of your users.
The collected user data is completely anonymized on our servers. It is not possible to “reverse engineer” this anonymized data. Neither from us nor from third parties. The analysis data are also not passed on or used for own purposes.

Interaction recordings (videos)

Interaction recordings are playbacks of users scrolling, moving and clicking on your site. With interaction recordings you can understand how users behave on your site and where they have problems.

Goal tracking

You can track custom events like link clicks, button clicks, form submissions, page visits etc.

Heat maps

Stop guessing where users click and find out how to improve your product fast. Heatmaps visually show you where users click, move, and scroll on your website. You can compare desktop, tablet, and mobile devices to see the differences in behavior.

User journeys

Evaluating your visitors behaviour and repeated actions by analyze their past sessions. Including the flow of the visited pages and their actions.

Team members

With just a few clicks, you can grant team members and clients access to the statistics. This way, you can conveniently manage multiple projects with just one account and share statistics as needed.


You can filter your analysis results with several parameters to get only the results that are important to you.

API included

With our API you can retrieve your stats programmatically. Each request is authenticated with an API key using the Bearer Authentication method.

More Information

For more Information visit our website www.fairanalytics.de


If you have any questions send us a message via our contact form