Enhanced E-commerce Google Analytics Plugin

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Provides integration between Google Analytics Enhanced Ecommerce and WooCommerce.

Author:Conversios (profile at wordpress.org)
WordPress version required:4.6
WordPress version tested:6.1.1
Plugin version:5.1.1
Added to WordPress repository:25-06-2014
Last updated:05-12-2022
Rating, %:88
Rated by:178
Plugin URI:https://www.conversios.io/
Total downloads:1 808 959
Active installs:30 000+
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Track ecommerce events and conversions in Google Analytics 4, Google Ads, Facebook Pixel, Snapchat, Pinterest, Tiktok, Bing via Google Tag Manager. Build dynamic audiences and track ROAS performance in Google Ads, Meta (Facebook + Instagram), Snapchat, Pinterest, Tiktok, Microsoft Ads and Twitter to run successful shopping campaigns. Automate your product feed to Google Merchant Center for running performance max campaigns for your WooCommerce products to boost ROAS (Revenue on Ad Spends).

Product Description

This is an all-in-one marketing plugin for WooCommerce stores. Over the last 6 years and after speaking with thousands of happy customers, we have built rich and useful features to cater to most of your ecommerce marketing needs so that you do not have to rely on multiple plugins for your WooCommerce shops.

AN INTERESTING AMALGAM OF ANALYTICS, PIXEL INTEGRATIONS, PRODUCT FEEDS AND INSIGHTS DASHBOARD

Features:

  1. Google Tag Manager based implementation for faster page load
  2. Use your own Google Tag Manager account with the plugin for full control over all the tags (64 tags), triggers and variables (Pro)
  3. Optional gtag.js based implementation (If you do not want to use Google Tag Manager based implementation)
  4. One click Google Analytics ecommerce tracking automation. It tracks following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page etc.)
    • All important ecommerce events like:
      • Product listing tracking (view_item_list event)
      • Product click tracking (select_content event)
      • Product detail page tracking (view_item event)
      • Add to cart tracking (add_to_cart event)
      • Remove from cart tracking (remove_from_cart event)
      • Checkout steps tracking (begin_checkout, checkout_step2,checkout_step3,checkout_step4 events)
      • Conversion/order confirmation tracking (Purchase event)
  5. Insightful Google Analytics reporting dashboard inside your wordpress admin panel
  6. One click Google Analytics 4 ecommerce tracking automation. It tracks following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page etc.)
    • All important ecommerce events like:
      • Product listing tracking (view_item_list event)
      • Product click tracking (select_item event)
      • Product detail page tracking (view_item event)
      • Add to cart tracking (add_to_cart event)
      • Remove from cart tracking (remove_from_cart event)
      • Checkout steps tracking (begin_checkout, add_shipping_info, add_payment_info events)
      • Conversion/order confirmation tracking (Purchase event)
  7. Insightful Google Analytics 4 reporting dashboard inside your wordpress admin panel
  8. Google Ads Remarketing, Dynamic Remarketing and Conversion Tracking
    • Google Ads Dynamic Remarketing tags for ecommerce events
      • Product clicks
      • Product views
      • Add to carts
      • Checkout
      • Purchase
    • Google Ads Conversion Tracking (Pro)
    • Google Ads enhanced Conversion Tracking (Pro)
  9. Meta pixel (Facebook + Instagram) integration for ecommerce events like:
    • Product view
    • Add to carts
    • Checkout
    • Purchase
  10. Microsoft Ads pixel integration for ecommerce events like:
    • Page view
    • Product view
    • Add to carts
    • Checkout
    • Purchase
  11. Pinterest pixel integration for ecommerce events like:
    • Product views
    • Checkouts
    • Purchase
  12. Snapchat pixel integration for ecommerce events like:
    • Product view
    • Add to cart
    • Checkout
    • Purchase
    • Page view
  13. Tiktok pixel integration (beta) for ecommerce events like:
    • Add to carts
    • Purchase
    • Base pixel on all pages
  14. Twitter pixel integration for ecommerce events like:
    • Page views
    • Add to cart
    • Checkout
    • Add payment info
    • Purchase
  15. Facebook Conversion API integration (Upcoming)
  16. Server side tagging (Upcoming)
  17. 100% automation of running product ads on Google
    • Google Merchant Center account management
    • Site verification
    • Domain claim
    • Link Google Merchant Center with Google Ads account
    • Performance max campaign management for higher ROAS
  18. Product feed manager for Google Merchant Center
    • Sync unlimited products from your WooCommerce shop to Google Merchant Center using powerful and real time content API
    • Batch wise product sync that is compatible for 100000+ number of products
    • Schedule your product updates (Daily/Weekly) (Pro)
  19. More filters to select products for sync in Merchant Center (Upcoming)
  20. Product feed manager for Facebook catalog (Upcoming)
  21. Product feed manager for Microsoft catalog (Upcoming)
  22. Product feed manager for Snapchat, Pinterest and Tiktok catalog (Upcoming)
  23. Insightful reporting dashboard in wordpress backend for data driven decision making for your ecommerce business
  24. Schedule email reporting (Upcoming)

USER MANUAL

Here is how you can configure the plugin without any hassle and start scaling your ecommerce business faster.

Conversios is compatible with following major plugins

  • Perfect Brands for WooCommerce
  • YITH WooCommerce Brands️
  • WooCommerce Brands
  • YITH Multi Currency Switcher for WooCommerce
  • YITH Custom Thank You Page for WooCommerce
  • Multi Currency plugins
    • WOOCS: Currency Switcher for WooCommerce
    • CURCY: Multi Currency for WooCommerce
    • WBW Currency Switcher for WooCommerce

Fast track and scale your ecommerce business to new heights by unlocking more advanced tracking and enabling complete Google shopping solutions for your WooCommerce store. Give a try to our pro version.

Reach out to us with your query here for a faster solution.


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