Enhanced E-commerce Google Analytics Plugin

Provides integration between Google Analytics Enhanced Ecommerce and WooCommerce.

Author:Conversios (profile at wordpress.org)
WordPress version required:4.6
WordPress version tested:6.4.3
Plugin version:7.0.2
Added to WordPress repository:25-06-2014
Last updated:15-02-2024
Rating, %:84
Rated by:147
Plugin URI:https://www.conversios.io/
Total downloads:2 336 921
Active installs:20 000+
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Track for WooCommerce Google Analytics 4 (GA4), Meta Pixel (Facebook pixel), Google Ads, Tiktok & more via Google Tag Manager (GTM).

Product Description

Conversios is a dynamic WooCommerce plugin, designed to streamline digital marketing and analytics. Integrating Google Analytics 4 (GA4) and various ad channel pixels through Google Tag Manager, it also offers advanced product feed management. Conversios is the go-to solution for enhancing ecommerce strategies, optimizing ad placements, and boosting sales and conversion rates.

The plugin simplifies ecommerce and conversion tracking, and audience building. With GA4 integration, it facilitates informed decision-making for improved conversions. Conversios supports Meta Pixel, Google Ads, TikTok Pixel, and more, enabling dynamic audience targeting and campaign monitoring. Its user-friendly Google Tag Manager interface requires no coding, focusing on GA4, Meta Pixel, and Google Tag Manager functionalities.

Conversios also features cutting-edge server-side tracking, enhancing data collection accuracy by bypassing blockers like ad blockers. This feature is crucial for tools like GA4 and Meta Pixel, providing reliable tracking and optimizing store performance.

Moreover, Conversios provides comprehensive ecommerce reporting and AI-generated insights. Its ecommerce reports offer essential KPIs and analytics, with smart email delivery and AI insights enabling strategic decision-making. This facilitates understanding audience trends and improving sales decisions.

Finally, Conversios includes a Product Feed Manager for WooCommerce. Essential for Google Merchant Center, Facebook Catalog, and TikTok Catalog, it ensures up-to-date product feeds for advertising campaigns. The plugin supports automated updates and advanced product catalog management, increasing visibility and advertising effectiveness.

Google Analytics 4 Ecommerce Tracking via Google Tag Manager

Conversion Tracking and Dynamic Audience Building with Multi-Platform Pixel Integrations (Google Ads Pixel, Meta (Facebook + Instagram) Pixel, Snapchat Pixel, Pinterest Pixel, Tiktok Pixel, Microsoft Ads Pixel, and Twitter Pixel)

Leveraging Google Analytics 4 through Google Tag Manager, our approach encompasses comprehensive e-commerce tracking with easy setup. We seamlessly integrate a suite of pixels, including Google Ads, Meta (Facebook and Instagram), Snapchat, Pinterest, TikTok, Microsoft Ads, and Twitter, enhancing our capability to build dynamic audiences and accurately track conversions. This multi-platform pixel integration is pivotal in offering a holistic view of customer interactions, driving more effective marketing strategies and business growth.

Effortless Integration and Streamlined Tracking with Data Accuracy:

  • Supercharge your WooCommerce store with seamless integration for: Google Analytics 4, Google Tag Manager, Google Ads, Meta Pixel (Facebook Ads), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Microsoft Ads Pixel, and Twitter Pixel.

  • Automate your own Google Tag Manager with ready made 100+ Tags, Triggers & Variables in a single click.

  • One-click Google Analytics 4 and Google Tag Manager setup:

    • Eliminate manual coding and configuration with pre-built templates for WooCommerce shops.
    • Google Tag Manager-based implementation for faster page load.
    • Integrate and automate your own Google Tag Manager account with the plugin for full control and faster page speed. Easy automation of 76 tags, triggers, and variables.
    • Quick and Easy Installation.
    • No code and no expertise are needed.
  • No more manual coding or configuration: Pre-built templates for WooCommerce events like view_item_list, view_item, select_content, add_to_cart, remove_from_cart, begin_checkout, and purchase ensure accurate data collection.

  • Google Analytics 4 Accurate page and e-commerce event tracking: Capture all website pages and critical WooCommerce events, including product listings, product details, carts, checkouts, purchases, and more. Detailed product and order data was captured for insightful reporting.

  • Google Analytics 4 E-commerce tracking:

    • page_view – Google Analytics 4 tracking of all the web pages.
    • purchase – Google Analytics 4 tracking of the purchase event. When an order is placed.
    • view_item_list – Google Analytics 4 tracking when a user views products on any product listing page that is – Home page, product listing page, category page, similar products block, etc.
    • view_item – Google Analytics 4 tracking when a user views any specific product’s details page
    • select_item – Google Analytics 4 tracking when the user selects/clicks on any specific product.
    • add_to_cart -Google Analytics 4 tracking when the user adds a product to the cart.
    • remove_from_cart -Google Analytics 4 tracking when a user removes the product from the cart.
    • view_cart – Google Analytics 4 tracking when a user views the cart page.
    • begin_checkout – Google Analytics 4 tracking when user initiated checkout.
    • add_payment_info -Google Analytics 4 tracking when the user selects payment method in checkout.
    • add_shipping_info -Google Analytics 4 tracking when the user selects the shipping method in checkout.
    • form field tracking – Form submission tracking in Google Analytics 4.
  • Boost Campaign Performance and Personalize Customer Journeys:
    Seamless integration with Google Ads, Meta Pixel (Facebook Ads), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, Microsoft Ads Pixel, and Twitter Pixel: Streamline your advertising efforts with unified conversion tracking across platforms.

  • Google Ads Tracking

    • Conversion Tracking for purchase – Google Ads conversion tracking for purchase events.
    • Conversion Tracking for add to cart – Google Ads conversion tracking for add to cart event.
    • Conversion Tracking for begin checkout – Google Ads conversion tracking for add-to-cart events.
    • Enhanced Conversion tracking – Google Ads conversion tracking for add-to-cart events.
    • Dynamic Audience building – Google Ads dynamic remarketing audience building based on user browsing behavior. 5 audience list creation in Google Ads.
  • Meta (Facebook Ads) Tracking

    • Conversion tracking (purchase) – Meta (Facebook Ads) conversion tracking for purchase events.
    • Audience building based on e-commerce events – Meta (Facebook) dynamic remarketing audience building based on user browsing behavior.
    • Advanced Matching – Enable this feature to improve the event quality score in the business management account.
    • Meta (Facebook) Conversions API – Server-side tracking for Meta (Facebook) events to increase accurate and efficient event tracking.

Setting Up FB Pixel and FBCAPI with Conversios Plugin:
* Install Conversios Plugin.
* Create and integrate Facebook Pixel.
* Set up Facebook Conversion API (FBCAPI).

  • TikTok Ads Tracking
    • Conversion tracking (purchase)- TikTok Ads conversion tracking for purchase events.
    • Audience building based on e-commerce events- TikTok Ads dynamic remarketing audience building based on user browsing behavior.
    • Advanced Matching- Enable this feature to improve the event quality score in the business management account.
    • TikTok Events API- Server-side tracking of e-commerce events for accurate and efficient events tracking for TikTok Ads.

Setting Up TikTok Pixel with Conversios Plugin:
* Access ‘Pixel and Analytics’ in Conversios Plugin.
* Get TikTok Pixel ID and Events API Key from TikTok Ads Manager.
* Enter details in the Conversios dashboard and save.

  • Snapchat Ads Tracking
    • Conversion tracking (purchase) – Snapchat Ads conversion tracking for purchase events.
    • Audience building based on e-commerce events – Snapchat Ads conversion tracking for purchase events.
    • Snapchat Conversions API -Server-side tracking of e-commerce events for accurate and efficient events tracking for Snapchat ads.

Setting Up Snapchat Pixel with Conversios Plugin:
* Install Conversios Plugin on WordPress.
* Create a Snapchat Pixel in Snapchat Business Manager.
* Integrate the Pixel ID into the Conversios plugin.

  • Pinterest Ads Tracking
    • Conversion tracking (purchase) – Pinterest Ads conversion tracking for purchase events.
    • Audience building based on e-commerce events – Pinterest Ads dynamic remarketing audience building based on user browsing behavior.

Setting Up Pinterest Pixel with Conversios Plugin:
* Navigate to the ‘Pixels and Analytics’ tab in Conversios Plugin.
* Create a Pinterest pixel in the Pinterest Business Manager.
* Integrate the Pinterest Pixel ID into the Conversios plugin.

  • Microsoft Ads Tracking
    • Conversion tracking (purchase) – Microsoft Ads conversion tracking for purchase events.
    • Audience building based on e-commerce events – Microsoft Ads dynamic remarketing audience building based on user browsing behavior.

Setting Up Microsoft Ads Pixel with Conversios Plugin:
* Create and log into a Microsoft ads account.
* Click on ‘Tools’, then on ‘UET Tag’ under ‘Conversion Tracking’, and create a UET tag.
* Copy the Microsoft Ads pixel ID.
* Navigate to the Conversios plugin Pixels & Analytics tab and paste the ID.

  • Other Ads Integration

    • Microsoft Clarity Integration
    • Hotjar Integration
    • Crazy Egg Integration
    • Twitter Ads Tracking

Setting Up Twitter Pixel with Conversios Plugin:
* Create or add a Twitter Pixel from the Twitter Analytics account.
* Integrate the Twitter Pixel ID with the Conversios plugin.

Setting Up Hotjar Pixel with Conversios Plugin:
* Navigate to ‘Pixel and Analytics’ within Conversios Plugin.
* Connect to Hotjar Pixel ID Integration.
* Create and log in to Hotjar Business Manager, and find your pixel ID.
* In Conversios, access the ‘Hotjar Pixel’ section, connect and paste the ID, and then save.

Optimize Google Ads campaigns with Google Analytics 4 data: Make data-driven decisions to improve ad targeting, bidding strategies, and overall campaign performance.

Gain insights into Facebook Ads, Snapchat Ads, Pinterest Ads, TikTok Ads, Microsoft Ads, and Twitter Ads performance: Track conversions across platforms and identify areas for improvement.

Personalize the shopping experience: Leverage user behavior data from Google Analytics 4 and Meta Pixel (Facebook) to personalize product recommendations, email marketing, and more.

Enhacend Ecommerce Reporting and AI Powered Insights:

  • Manage all e-commerce tracking and reporting from within your WordPress admin panel: No need to switch between multiple platforms for a holistic view of your online store.
  • Intuitive Google Analytics 4 dashboards: Easily access key metrics on user behavior, conversion funnels, channel performance, products and order performance reports and campaign effectiveness.
  • Access our AI powered insights feautue on your Google Analytics and Google Ads data to skyrockets ecommerce sales and conversions.
  • Schedule reports straight in your email inbox everyday with our Smart Email feature.
  • Automated data collection and reporting: Save time and resources with streamlined tracking and insightful reports.
  • Increase ROI: Make data-driven decisions to optimize campaigns and maximize return on investment.
  • Improve customer experience: Gain insights into user behavior to personalize the shopping journey and boost conversions.
  • Reduce complexity: Manage all your e-commerce tracking and reporting needs from one central location.
  • Increase efficiency: Automate data collection and reporting to focus on what matters most – growing your business.

Server Side Tracking for Google Analytics 4, Google Ads, Meta (Facebook + Instagram), Tiktok and Snapchat for Enhanced Accuracy and Privacy

With Conversios, Server-side Tagging you can track user interactions and conversions on various platforms, including Google Analytics 4, Facebook, Google Ads, Snapchat Conversions API, and TikTok Events API.

  • Unlock Enhanced Data Accuracy, Privacy, and Performance:
    • Automation of Server GTM (Google Tag Manager)
      One-click automation of server GTM (Google Tag Manager) container for e-commerce events and ad channels.
    • Automation of Web GTM (Google Tag Manager)
      One-click automation of web GTM(Google Tag Manager) container for e-commerce events and ad channels.
    • Google Cloud hosting for sGTM (Google Tag Manager)
      One-click provisioning of powerful Google Cloud server hosting for 100% uptime, scalability, and security.
    • Eliminate the need for manual coding with the following:
    • Server e-commerce datalayer automation – No code automation for server e-commerce events datalayer.
    • Customer loader -Add your own subdomain to make tagging first-party compliant.
    • Unlimited hits – Unlimited number of hits on the server.
  • Comprehensive Tracking and Audience Building:
    • Accurately track conversions and build audiences.
    • Server-Side tracking for Google Analytics 4 – Server-side tracking for Google Analytics 4
    • Server-Side tracking for Google Ads – Complete conversion tracking and audience building in Google Ads.
    • Server-Side tracking for Meta (Facebook) Pixel and Facebook CAPI – Complete conversion tracking and audience building in Facebook.
    • Server-Side tracking for Snapchat Pixel and Snapchat CAPI -Complete conversion tracking and audience building in Snapchat.
    • Server-Side tracking for TikTok Pixel and Tiktok Events API -Complete conversion tracking and audience building in TikTok.

Automate & Optimize Feeds for Google Shopping Feed, TikTok Catalog Feed, and Meta (Facebook) Catalog Feed.

Supercharge your WooCommerce sales with a one-stop platform for streamlined product feed management. Say goodbye to manual data entry and hello to effortless syncs with leading ad platforms like Google Shopping Catalog Feed, TikTok Catalog Feed, and Meta (Facebook) Catalog Feed.

  • Effortless Feed Creation:

    • Automated Syncs: Set it and forget it! Schedule automatic product updates for Google Shopping Feed, Meta (Facebook) Catalog Feed, and TikTok Catalog Feed.
  • Product Sync and Automation:

    • Sync unlimited products from your WooCommerce store to your Google Merchant Center and TikTok Catalog, Meta (Facebook) Catalog using Product Feed Manager.
    • Offers a Super Feed feature to sync all products in one go.
    • Provides easy but advanced filters to segregate your products from the list of your WooCommerce products and select them for a product feed in channels like Google, Meta(Facebook), and TikTok.
    • Enables manual selection of products from the product grid.
    • Compatible with 50+ product plugins for attribute syncing.
    • Includes an Auto-sync feature for daily/weekly updates.
  • Feed Management:

    • Allows management of feeds for different countries and campaigns.
    • Provides mapping of WooCommerce categories and 60+ attributes for optimization.
    • Map your WooCommerce product attributes to Additional Attributes for detailed product data sync.
    • Offers mapping of additional attributes for detailed product data sync.
  • API-Based and AI-Powered:

    • Product Feed Manager for Google Merchant Center uses powerful and real-time content API, there is no need for XML or CSV Product Feed.
    • Integrate Product Feed Manager for TikTok Catalog using TikTok Ads APIs in seconds.
    • Integrate Product Feed Manager for Meta (Facebook) Catalog using Meta (Facebook) Ads APIs in seconds. (Pro)
    • Includes an AI-powered Super Feed for single-click product data sync.
  • Additional Features:

    • Provides real-time approval status and error descriptions from Google and TikTok.
    • Get real-time approval status along with error descriptions (for disapproved products) from Google, Meta (Facebook), and TikTok for your products.
    • Compatible with stores having over 100,000+ products.
    • User-friendly interface within the WordPress dashboard.
  • Feed Channels:

    • Supports Google Shopping Feed
    • TikTok Catalog Feed
    • Meta (Facebook) Catalog Feed
    • Snapchat Catalog Feed (Upcoming)
    • Pinterest Catalog Feed (Upcoming)
    • Microsoft Catalog Feed (Upcoming)

Reporting, AI-Powered Insights and Campaign Management

Enhance e-commerce performance with key metrics such as conversion percentage, revenue, and order data presented through user-friendly reports. Google Analytics 4 data is organized to provide actionable insights, improving product, channel, and order strategies. Gain visibility into Google Ads performance to empower your campaigns. Scheduled smart emails deliver reports directly to your inbox, simplifying decision-making. AI-driven insights analyze Google Analytics 4 and Ads data, optimizing strategies for increased conversions and sales growth.

  • Powerful AI-Insights and Reporting:

  • E-Commerce Reporting:

    • Intuitive reports: Track key metrics like conversion percentage, revenue, and orders.
    • Data-driven decisions: Gain insights to optimize product, channel, and order strategies.
    • Google Analytics 4 integration: Streamlined Google Analytics 4 data for actionable insights.
    • Legacy reports: Access familiar reports like product and order performance.
    • E-commerce funnel analysis: Understand customer journey through checkout.
  • Ads Reporting:

    • Unveil Google Ads performance: Measure campaign effectiveness and improve performance.
    • Empowered campaigns: Gain insights to optimize and refine your Ads strategy.
  • AI Insights:

    • ChatGPT-powered insights: Decipher Google Analytics 4 and Google Ads data for enhanced marketing ROI.
    • Maximize conversions and sales: Optimize strategy based on AI-driven insights.
  • Smart Email Reports:

    • Automated reports: Schedule daily, weekly, or monthly reports straight to your inbox.
    • Streamlined decision-making: Get key reports delivered directly, saving time.
  • Product Ads Campaign Management:

    • Create and manage Google Ads Performance Max campaigns: Increase ROAS with dedicated tools.
    • Feed-based campaign creation: Manage campaigns based on product feeds for better targeting.
  • Additional Features:

    • WordPress admin panel integration: Access all features directly from your WordPress dashboard.
    • User-friendly interface: Navigate easily and get insights quickly.
  • Effortless Campaign Management:

    • Performance Max Made Easy: Create and manage Google Ads Performance Max campaigns directly from your WordPress admin panel. Streamline campaign creation, optimize ROAS, and maximize visibility.
    • Feed-Based Campaigns: Create targeted campaigns based on your product feeds for precise and effective advertising with Google Ads Performance Max.
    • Intuitive Interface: Manage all aspects of your campaigns with a user-friendly interface designed for simplicity and efficiency.
    • Increase Conversions and Sales: Optimize your marketing strategies based on actionable insights and data-driven reports.
    • Save Time and Resources: Automate reporting and campaign management tasks to focus on core business activities.
      Boost ROAS: Maximize your return on ad spend with AI-powered insights and optimized Google Ads campaigns.
    • Stay Informed: Get regular reports delivered directly to your inbox for convenient access to critical data.
  • Dedicated Customer Success Manager

    • A dedicated customer success manager ensures that everything is set up accurately and helps you solve any issues you may face

To install the Conversios plugin on a WordPress website:

  • Log into your WordPress admin dashboard.
  • Go to “Plugins” and click “Add New.”
  • Search for “Conversios” and click “Install Now.”
  • Once installed, click “Activate.”

Alternatively, you can upload and install the plugin manually:

  • Download the “All-in-one Google Analytics, Pixels, and Product Feed Manager for WooCommerce” file.
  • In the WordPress admin, go to “Plugins” > “Add New” and click “Upload Plugin.”
  • Choose the downloaded file and click “Install Now,” then “Activate.”

For more details, check the Conversios Plugin Documentation.

To set up the Conversios plugin, follow these steps:

  • Install & Activate: Download the plugin from WordPress or Conversios, then install and activate it in your WordPress backend.
  • Access Conversios: In the WordPress admin panel, click on the Conversios plugin Settings button.
  • Pixel & Analytics Integration:
    • Integrate Google Tag Manager (GTM), Google Analytics, Google Ads, and other pixels.
    • Free users can use the Conversios GTM container (GTM-K7X94DG) with predefined tags and triggers.
    • Pro users can use their own GTM account or import the Conversios GTM container.
  • Google Analytics Integration:
    • Choose Universal Analytics for Google Analytics 3 or Google Analytics 4.
    • Authorize your Google account with admin access to enable tracking.
  • Google Ads Integration:
    • Configure Google Ads ID for remarketing and dynamic remarketing tags and conversions tracking.
    • Link it with Google Analytics.
    • You can create a new Google Ads account if needed.
  • Pixel Integration:
    • Integrate other Pixel Accounts under Google Ads.
  • Advanced Options – Event Tracking & Custom Integration:
    • Customize Google Analytics Event tracking for WooCommerce.
    • Select separate hooks for the Product list, Product detail page, Checkout page, and Order confirmation page.
  • Google Merchant Center Integration:
    • Set up your Google Merchant Center account for product synchronization.
    • Optional: Create a new merchant center account if needed.
      For detailed information and screenshots, refer to the Conversios Plugin Setup Documentation.

USER MANUAL

Here is how you can configure the plugin without any hassle and start scaling your ecommerce business faster.

Conversios is compatible with following major plugins

  • Perfect Brands for WooCommerce for Product Feed process
  • YITH WooCommerce Brands️ for Product Feed process
  • WooCommerce Brands for Product Feed process
  • YITH Multi Currency Switcher for WooCommerce
  • YITH Custom Thank You Page for WooCommerce
  • Multi Currency plugins
    • WOOCS: Currency Switcher for WooCommerce
    • CURCY: Multi Currency for WooCommerce
    • WBW Currency Switcher for WooCommerce

Fast track and scale your ecommerce business to new heights by unlocking more advanced tracking and enabling complete Google & Facebook shopping solutions for your WooCommerce store. Give a try to our pro version.

Reach out to us with your query here for a faster solution.