dotdigital for WooCommerce

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Connect your WooCommerce store to dotdigital and put customer, subscriber, product and order data at your fingertips.

Author:dotdigital (profile at
WordPress version required:5.7
WordPress version tested:6.3.1
Plugin version:1.4.0
Added to WordPress repository:01-10-2021
Last updated:18-09-2023
Rating, %:0
Rated by:0
Plugin URI:
Total downloads:1 582
Active installs:80+
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Dotdigital is a marketing automation platform that provides brands globally with the tools they need to acquire, convert, and retain customers. Our plug and play connector lets you sync your data from your store to your Dotdigital account to empower your marketing. Dotdigital gives you all the tools you need to send on-brand emails, automate campaigns, and manage mailing lists to engage with your audience.

  • Sync all your contacts to dotdigital, and segment them for your cross-channel campaigns.
  • Use your customers’ order history and browsing behavior to better target your audience.
  • Build and automate lifecycle programs to engage your customers and drive revenue.
  • Subscribe customer and guest mobile numbers to SMS marketing, with consent data.

If you’re not a Dotdigital user already you can find out more about us at

Once you’ve set up your integration, you can build automated journeys with data-driven marketing programs. Boost your ROI with abandoned cart, AI-powered product recommendations, advanced personalization, social re-targeting, and cross-channel marketing automation programs.

Dotdigital for WooCommerce will help you:
* Inspire customer engagement with beautifully designed email campaigns
* Identify valuable customers with multiple segment templates and a fully flexible segment builder
* Reach niche audiences with hyper-targeted landing pages, surveys, and forms
* Automate lifecycle campaigns based on customer behavior across email, SMS, social, push, and more.
* Encourage repeat sales with replenishment programs
* Optimize every customer touchpoint, from account creation to post-purchase with transactional emails
* Win back lapsed shoppers with abandoned cart campaigns
* Re-target customers who are browsing your store and showing high purchase intent
* Sell more with predictive product recommendations in email and on your store
* Keep an eye on your most important store KPIs with commerce intelligence dashboards
* And much more

How the plugin works

  • When you activate, deactivate or uninstall the plugin, we send a plugin id (a random string that we create) to dotdigital. This allows Dotdigital to identify your website.
  • To connect to dotdigital, you install some additional files (see below) to create a ‘bridge’ with some middleware called API2Cart.
  • Once connected, Dotdigital syncs data from your website to the platform via API2Cart, using your plugin id to confirm it’s you.


The software made available to you is provided “as is” without warranty of any kind, either expressed or implied and such software is to be used at your own risk and without modification.