Advocate Marketing Software

Advocate Marketing system that generates reviews forms (1-5 stars or 0-10 rating) & triggers automation based on the review.

Author:Team SwiftCloud (profile at
WordPress version required:4.5
WordPress version tested:5.7.6
Plugin version:2.0.21
Added to WordPress repository:23-12-2016
Last updated:12-07-2021
Warning! This plugin has not been updated in over 2 years. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.
Rating, %:100
Rated by:1
Plugin URI:
Total downloads:1 754
Active installs:10+
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WordPress Reviews Plugin that gives you total control over which reviews show on your website.

This is good as Customer Satisfaction Software, or Employee Review Software.

Goals of the project are…
1. Create nice looking testimonials from happy customers
2. If someone is unhappy, learn why, and work to make it right
3. Measure Net Advocate Scores similar to other systems of standardized customer satisfaction
4. Measure both micro (i.e. a single customer support session) or macro (your business as a whole) using tags

For now, this is free. We will make this a paid product soon, but for now, we hope it helps.

Example Installs
– (TIP: Add a Feature Image and photo will show up)

More Details
1. Generates Reviews Forms (1-5 stars or 0-10 rating)
2. If the user is happy (good review) helps them spread the word, get referrals, cycle stories back into marketing, and pre-flood (firewall) good reviews to protect against online reputation attacks
3. If the user is unhappy (bad review), it opens a helpdesk ticket (on SwiftCloud) so you can try to make it right, hopefully before the user complains all over the web, damaging your reputation.

This will help you generate real reviews from your customer, because unhappy people are 800% (8x) more likely to talk online. You can create microformats (little stars on google), get reviews in a variety of styles (0 to 10 rating, or 1-5 stars, etc.) in a variety of ways.

This plugin is 100% free, but some power-user and business features will eventually require a paid SwiftCloud account. For now, it’s all free, and early users will get a discount when we do start charging.

This Reputation Management system will…

  1. Easily generate customer satisfaction surveys in a variety of styles
  2. For happy customers, easily add one-click sharing of that review to help word spread. The goal is make it easy to share on facebook, google, yelp, etc.
  3. For unhappy customers, open a trouble ticket in SwiftTasks / SwiftHelpDesk so you can try to make it right.
  4. See some basic reporting and rolling averages, so you can track score.
  5. You can optionally create sub-categories and get reviews for just that category if you like – category could be a certain worker, product, business location… whatever you want to track individually.

Paid features…

  1. More options on everything – anonymous forms, more styles,
  2. Viral Marketing software. Each shared review has a tracking URL so you can see top influencers and ambassadors
  3. Referrals and automation to both referrer and referrals of sequences using SwiftCloud’s MAGNET autoresponders
  4. Optionally add a Photo / Video contest for users to, say, tag you in an instagram photo to win a prize, or upload a video testimonial which you can use in marketing
  5. More advanced options for publishing reviews i.e. certain categories only (i.e. for a specific help agent, specific franchise location, etc.)

Enterprise Options

  1. Scheduled Purging (for site performance & large scale data, as well as medical HIPAA data handling rules)
  2. Variable Rolling Averages, or time-window based averages i.e. 90 day average or last 30 votes averages.
  3. API to track nonresponders – a non-response score varies by organization but is usually somewhere “passive” or lower. By tracking non-responders with those who do, you’ll have more accurate insight into real-world stats.
  4. Scheduled Reporting – automatically receive a PDF, with recipient specific to category i.e. for multiple locations or varied stakeholders
  5. Repeat-Reviewer Trend Tracking – auto-merging repeat reviewers to compare history
  6. SMS Conversational Reviews unified with your web and/or phone stats
  7. Twilio Phone API for Voice-based reviewing unified with your web stats