Validate your ideas, grow your website, and reach your goals with simple, native A/B testing for the WordPress block editor (Gutenberg).
The simplest way to A/B test in WordPress
abtestkit lets you run clean, fast, privacy-friendly AB tests without ANY coding or complicated interfaces.
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.
Why abtestkit?
- Reach your goals faster – turn guesses into data-driven decisions.
- Earn more from your website – optimise call-to-actions, headlines, and designs.
- WooCommerce product testing – Optimize your products and boost profits.
- Keep control – your data stays in your WordPress database. (GDPR friendly)
- Works with any builder – Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more.
- Caching compatible – built for modern caching and performance plugins.
- No analysis needed – abtestkit tracks impressions & clicks, and can automatically declare the winning version.
abtestkit is a growth tool that helps you experiment, learn, and keep moving forward.
Use cases
- Validate which headline pulls more readers in.
- Optimize product pricing, descriptions images and gallery images.
- Optimise your call-to-action button for higher clicks.
- Discover the image that makes visitors trust you more.
- Test different paragraphs or titles to improve sales.
- Test ACF templates to find the winner.
- Let the plugin crunch the numbers and tell you the winner automatically.
Stop guessing. Start growing.
FAQ
What page builders are supported?
All major WordPress builders: Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, and more.
Full-page testing works universally.
What themes are supported?
abtestkit works with all themes.
How are winners decided?
abtestkit has both manual and automatic testing, giving you complete control over your tests. You can apply the winner with one click.
Is it compatible with Advanced Custom Fields?
Yes, ACF works for WooCommerce product testing, pages and posts.
Does Version B show up in blog lists, shop/catalog pages, or site search?
No. Version B is kept out of front-end listings (latest posts loops, archives, product grids, internal search, etc.) so only one “real” page/product appears to users.
How are visitors assigned to A vs B?
Visitors are assigned consistently (sticky) so they keep seeing the same version during the test. Distribution is split evenly by default.
How does product testing work?
Product tests use a Version B “shadow product” so you can change content/images/pricing without duplicating the public product experience.
Does Version B change SKU, stock, or orders?
No. SKU/stock and ordering behaviour remain tied to the live product experience so customers don’t encounter duplicate products or inventory conflicts.
Do product versions stay consistent across the user experience?
When a visitor lands on your site, they will consistently see the assigned version everywhere – across the catalogue, product cards, product page, checkout and after sales emails.
Where is data stored?
All impression and click events are stored in your WordPress database (wp_ab_test_events table).
Is this plugin free?
Yes, the base plugin is free. Premium features may be released in the future.
ChangeLog
1.2.0
- ACF Compatibility for WooCommerce products
- Improved Post & Page testing
- Improved SEO controls
1.1.1
1.1.0
- Major Release: Full WooCommerce Product A/B Testing
- Builder-agnostic support (Elementor, shortcodes, custom templates compatible)
- New product “shadow” architecture for accurate checkout & order tracking
- Improved Test Builder Wizard & Review flow
- Preview and variant handling improvements
- Performance and stability enhancements
1.0.10
- Bug fixes & stability improvements
- Fixed edge case in test wizard when navigating backwards
- Prevented stale selections persisting across test types
- Improved reliability of test configuration flow
1.0.9
- Test info Dropdown added to dashboard
1.0.8
- Manual tests added
- Fast testing added
- UI on Dashboard and Test Creation Wizard improved
1.0.7
- Previewing version improvements
- UX improvements
- UI on Dashboard and Test Creation Wizard improved
- UI on Pages, Posts & Products added
1.0.6
- Blog post testing added
- Version B pages & posts title UI improvements
1.0.5
- Improved WooCommerce Product test creation UI
1.0.4
- New: WooCommerce Product compatibility
- New: Off page click conversion goals.
- Improved: Create test wizard, onboarding wizard, abtestkit dashboard.
1.0.3
- Improved compatibility for major builders.
1.0.2
- New: Full-page A/B testing with clean, guided wizard flow.
- New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver Builder, etc).
- New: Improved caching support for page-based tests.
- Improved: Faster tracking with privacy-friendly event logging.
- Minor: UI cleanup and code refinements for a smoother user experience.
1.0.1
- Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately after first activation.
- Improved: Activation logic hardened for multisite and bulk activation contexts.
- Minor: Internal code clean-up for future stability.
1.0.0
- Initial public release of abtestkit – simple A/B testing inside the WordPress Core Editor.
- Supported blocks: buttons, headings, paragraphs, and images.
- Automatic winner declaration with Bayesian evaluation.
- Grouped test support.
- Optional anonymous telemetry (opt-in).
