Gravity Forms Google Analytics Event Tracking

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Add Google Analytics Event Tracking to your Gravity Forms in less than 5 minutes!

Author:Ronald Huereca (profile at
WordPress version required:5.5
WordPress version tested:5.8
Plugin version:2.4.10
Added to WordPress repository:01-12-2014
Last updated:23-08-2021
Rating, %:100
Rated by:35
Plugin URI:
Total downloads:411 878
Active installs:30 000+
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This plugin provides an easy way to add event tracking to your Gravity Forms using Google Analytics and Google Tag Manager.

This plugin support Google Analytics 3 and Google Analytics 4.

Also supports:

  • Pagination events
  • JS only events
  • Google Tag Manager

Setup Guide

Looking for help setting things up? Read Our Setup Guide

Minimum Requirements

  • Gravity Forms 2.5
  • Google Analytics Universal Analytics v3
  • Google Tag Manager (optional)


  • Submit events to Google Analytics using the Measurement Protocol, JavaScript, or using Google Tag Manager
  • Add multiple event feeds with conditionals
  • Custom event categories, actions, labels and even values
  • Track form pagination events
  • Dynamic event value on payment forms (integration with the payment add-ons including Paypal Standard, PayPal Pro, Stripe, etc…)

For payment based forms, you can leave the value blank to convert using the total payment amount.

Development happens on GitHub.

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