Control WooCommerce product visibility based on user roles. Restrict products and variations to specific user roles.
| Author: | Igor Radovanov (profile at wordpress.org) |
| WordPress version required: | 5.0 |
| WordPress version tested: | 7.0.7 |
| Plugin version: | 1.0.1 |
| Added to WordPress repository: | 03-04-2026 |
| Last updated: | 12-06-2026 |
| Rating, %: | 100 |
| Rated by: | 2 |
| Plugin URI: | https://radovanovigor.com |
| Total downloads: | 464 |
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Product Roles Manager for WooCommerce allows you to control which products are visible to specific user roles. Perfect for wholesale stores, membership sites, or any WooCommerce store that needs role-based product access.
Features
- Restrict simple products to specific user roles
- Restrict product variations individually by user role
- Works with WooCommerce product queries, widgets, and shortcodes
- Compatible with WooCommerce Blocks and REST API
- Automatically hides restricted products from related products, upsells, and cross-sells
- Redirects unauthorized users to 404 when accessing restricted products directly
- Settings page with import/export functionality
- Lightweight and performance-optimized with caching
Use Cases
- Wholesale Stores – Show wholesale-only products to users with a wholesale role
- Membership Sites – Display exclusive products to premium members only
- B2B Stores – Restrict certain products to registered business customers
- Staff Discounts – Show staff-only products to employees
Configuration
Simple Products
- Go to Products then Edit Product
- Scroll to the Product Data section
- In the General tab, find Product Visibility by Role
- Select the user roles that should see this product
- Leave empty to show the product to all users
Variable Products
- Go to Products then Edit Product
- Navigate to the Variations tab
- Expand any variation
- Find Variation Visibility by Role
- Select the user roles that should see this variation
- Leave empty to show the variation to all users
Plugin Settings
Navigate to WooCommerce then Product Roles Manager to access:
- Global settings configuration
- Export settings to JSON file
- Import settings from JSON file
- Delete all plugin data
Screenshots
FAQ
ChangeLog