Metrion

Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

Author:	Metrion (profile at wordpress.org)
WordPress version required:	3.8
WordPress version tested:	6.7.2
Plugin version:	1.0.0
Added to WordPress repository:	05-03-2025
Last updated:	05-03-2025
Rating, %:	0
Rated by:	0
Plugin URI:
Total downloads:	179
Active installs:	10+
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WordPress native tracking plugin

Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making trackign unnecessarily complex and error-prone.
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.

Full Metrion Feature List

First party & server-side tracking (through webhooks)
Advanced ad- & trackblocking preventions
Consent Management Platform integrations
No data storage in cookies/browser storage before explicit consent (optional setting)
Event floodgating to prevent tracking before proper consent is given
Front-end event brokering
Server-side event brokering
Google Ads conversion tracking
Google Ads enhanced conversion tracking (Through Google Ads API)
Google consent mode V2 (optional)
Google dynamic remarketing tracking for retail vertical
Meta Ads pixel implementation
Meta Conversion API integration (CAPI)
Meta Ads Advantage+ catalog ads tracking
Microsoft Ads conversion tracking
Microsoft Ads conversion enhancement through conversion uploading
Microsoft Ads consent mode
Microsoft Ads dynamic remarketing list functionality

External services

This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.

Metrion tracking API

When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:
– Visit
– Page view
– Add to cart
– cart view
– checkout start
– purchase
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.
This data is temporarily stored for conversion attribution purposes. Read more about our terms of use and privacy policy.

Google Ads Tracking

When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings Metrion’s user interactions can be shared with Google Ads.

Read more about our terms of use and privacy policy.

Meta Ads Tracking

When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings Metrion’s user interactions can be shared with Meta Ads.

Read more about our terms of use and privacy policy.

Microsoft Ads Tracking

When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings Metrion’s user interactions can be shared with Meta Ads.

Read more about our terms of use and privacy policy.