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The first WordPress powered open source marketing automation plugin that requires no external, monthly paid,…

Author:Groundhogg Inc. (profile at
WordPress version required:4.9
WordPress version tested:5.4.2
Plugin version:
Added to WordPress repository:01-10-2018
Last updated:25-06-2020
Rating, %:98
Rated by:56
Plugin URI:
Total downloads:42 487
Active installs:1 000+
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Say hello to the easiest way to Simplify, Consolidate & Automate your Sales & Marketing in WordPress.


Want to launch your marketing strategy right now? We can help!

Simplify, consolidate and automate your sales and marketing so you can save valuable time and get better results faster than ever before.

Marketing Automation is one of the most effective tools that can help you build your list and generate more revenue for your business.

With Groundhogg you can turn your static blog, e-commerce store or membership site into a personalized customer journey that will help you create more raving fans and maximize profits.

Groundhogg is the only open source Marketing Automation tool of its kind, built for power WordPress users. Imagine having your CRM, Email Marketing, SMS Marketing and more, all contained in your WordPress environment! This allows for power users to execute real ninja moves as you design the ideal customer journey for your visitors and users. And you do it all without ever leaving your WordPress site!


  • Capturing Leads
  • Sending Personalized Emails and text messages
  • Collecting unlimited customer data
  • Profiling subscribers
  • Automating the customer journey
  • Improving E-commerce sales
  • Increasing membership retention
  • And so much more…

Groundhogg is the perfect alternative to Infusionsoft, HubSpot, Actionetics, ActiveCampaign, ConvertKit, MailChimp and many other expensive third-party apps.


Go ahead, compare Groundhogg to any SaaS product side by side! The savings alone will make you go “wow!” In addition, here are Groundhogg’s super powers:

  • Send Unlimited Emails — Groundhogg does not impose a limit on the number of emails you send.
  • Collect Unlimited Contacts — Groundhogg does not impose a limit on the number of contacts you can have.
  • Deep WordPress Integration — Being a WordPress plugin, we are deeply integrated with WP so that setup is minimal.
  • Unlimited Custom Fields — Collect an unlimited amount of data about your customers to help you make crucial decisions about your business.
  • Drag & Drop Email Builder — Our email builder allows you to create beautiful looking emails that can be viewed without issue in every email client including the oldest versions of outlook.
  • Automated Funnel BuilderLa piece de resistance, Our funnel builder is the ultimate tool that will allow you to design high converting customer journeys that integrate with your favorite WordPress tools.
  • Import & Export EVERYTHING — Everything in Groundhogg can be exported and imported into any other website in seconds! Emails, Funnels, Contacts, Settings, EVERYTHING! This makes sharing strategies with customers or clients a breeze.
  • Share Marketing Strategies — Push your funnels from one site to another. Groundhogg makes sharing strategies with customers or clients a breeze.

And there is so much more that Groundhogg can do for you.


  • YOU OWN YOUR DATA — You’ve heard the horror stories of the businesses that didn’t pay their CRM bill and they lost all their data. With Groundhogg all your data is contained in your WordPress site! This means whether you upgrade, downgrade or pay nothing, you never lose your data!
  • SHORT LEARNING CURVE — A lot SaaS products inundate you with a huge feature set and really steep learning curve. It’s almost like you have to learn a new language! Not with Groundhogg. We make it easy by providing you with concrete instructions, templates, and videos in Groundhogg Academy. If you know something about WordPress, you’ll get this marketing automation tool fast!
  • IT’S OPEN SOURCE — It’s a no brainer. Why rent when you can own? Because Groundhogg is open source you can make any modifications you need to tailor Groundhogg perfectly to your business.
  • LOCKED IN PRICING — The business model of our competitors is to lock you in with their features so that it becomes too painful to leave, and charge you more every time your list grows. We think that sucks, and that’s why we’ve worked hard to build tools that put you back in control. When your list grows, your price stays the same.
  • 25+ NATIVE INTEGRATIONS — Groundhogg integrates seamlessly with many popular WordPress plugins like WooCommerce, LifterLMS, Zapier, LearnDash, ThriveCart etc. Go here to see all Extensions!
  • ACTIVE COMMUNITY — We have an active Facebook Community where users share their high value knowledge and answer questions when you need answers. Office hours and weekly discussions also provide an opportunity for you to speak directly with the Groundhogg team.


Groundhogg guarantees that you can…

  • Send Emails
  • Create Funnels
  • Complete CRM
  • Send Broadcasts
  • Top Tier Reporting
  • Lead Source Tracking
  • CASL/GDPR Compliant

You can buy addons and extensions separately. Or upgrade to a plan at any time without losing any of your data.

Upgrade to a paid plan to get…

  • Integrations with 25+ WordPress plugins and services.
  • 15+ extensions to improve Groundhogg and add additional features
  • Premium technical support


Groundhogg is designed for…

  • Podcasters
  • Mom & Pop Shops
  • Course Creators
  • Bloggers
  • Membership sites
  • Physical product stores
  • Digital product stores
  • Agencies
  • Freelancers
  • Non-Profits
  • Charities
  • Startups
  • Artists
  • Real Estate Agents & Brokers

Anyone who can benefit from collecting an email address can benefit from using Groundhogg!


Join our Facebook group to talk to others who are using Groundhogg to grow their business.


We used to be a digital marketing agency that would implement many different SaaS CRM products for our clients.

Over time we grew frustrated with the common issues we faced with implementing SaaS products for our clients. They were too expensive, too complicated, and lacked a decent integration with WordPress.

We decided to build our own tool that would help us move faster and get better results for our customers.

Today, we are helping more than 800+ businesses in 30+ countries reach their audiences and grow their lists.