Demographic data in Google Analytics

plugin banner

A Plugin to add UserReport Analytics code on your pages, enabling the ability to transfer user data to Google Analytics.

Author:UserReport (profile at
WordPress version required:2.7
WordPress version tested:3.5.1
Plugin version:1.0.6
Added to WordPress repository:26-10-2011
Last updated:01-03-2013
Warning! This plugin has not been updated in over 2 years. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.
Rating, %:100
Rated by:1
Plugin URI:
Total downloads:4 511
Active installs:60+
plugin download
Click to start download

This plugin adds the required javascript for the UserReport-service which will enable you to transfer background information about your visitors to google analytics.

'Demographic data in Google Analytics' supports transferring up to 5 custom variables into google analytics. The google analytics custom variables can contain information such as: Gender, Age, Education and much more. The demographic data transferred to google analytics is collected using the free UserReport service.

This plugin does not provide the tracking code for Google Analytics. For that you will need to use a plugin like Google Analytics for WordPress.

For more information, visit the google analytics app gallery post Get demographic data in Google Analytics with UserReport where you can learn more about the service

Or visit the WordPress plugin homepage on UserReport