Custom taxonomies based on target audience segments and phases of the buyers journey.
| Author: | Alquemie (profile at wordpress.org) |
| WordPress version required: | 4.0 |
| WordPress version tested: | 4.7.28 |
| Plugin version: | 1.1.0 |
| Added to WordPress repository: | 02-05-2017 |
| Last updated: | 02-05-2017
Warning! This plugin has not been updated in over 2 years. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.
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| Rating, %: | 0 |
| Rated by: | 0 |
| Plugin URI: | https://www.alquemie.net/plugins/audience/ |
| Total downloads: | 929 |
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This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.
The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience
The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.
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